Privacy policy

This site and the Invokary studio are run by Mohd Ashhar, based in India. We decide how the personal information described here is used, which makes us its controller under UK and EU data protection law.

Our contact details are at the end of this page.

• When you fill in a form (booking, contact, an invoice request, an emailed estimate or a tracker correction): your email address and what the form asks for, such as your company's website, your message, your calculator answers, or a correction and its source. We use it to reply, to send what you asked for and to follow up about it.
• If you came from a campaign link or another website: the campaign tags, the referring site's name and the first page you visited. They are sent with a form only if you submit one, so we know how you found us.
• When you book a call: Cal.com collects your name, email address and chosen time, and tells us about the booking so we can prepare for the call.
• When you email or message us: your message and contact details. Messages sent on WhatsApp are also handled by WhatsApp under its own privacy policy.
• When you become a client: your company's billing contact and details, for contracts and invoices.
• When you visit: the pages you view and the buttons you click, counted in aggregate without cookies (see analytics below). Our host also processes your IP address to deliver pages and to block abuse, and our forms ask Cloudflare Turnstile to confirm that a person is submitting them. Turnstile works in the background without asking you to do anything; Cloudflare's Turnstile Privacy Addendum (https://www.cloudflare.com/turnstile-privacy-policy/) explains how Cloudflare handles that information.

Under UK and EU law, we rely on our legitimate interests in answering business inquiries and following up on them, keeping the site secure, and understanding how it is used. When you ask for an estimate, a call or an invoice, or become a client, we use your information to take the steps you asked for and to perform our contract. We keep invoicing records because the law requires it.

We don't sell your information, use it for advertising or make automated decisions about you.

These companies handle personal information for us, only to provide their service:

• Cloudflare (United States): hosts this site, runs its forms and spam protection, and forwards email sent to our addresses.
• Plausible Analytics (European Union): cookieless website analytics.
• Attio (United Kingdom): our customer records, where inquiries, bookings and notes are kept.
• Resend (United States): sends this site's emails, such as confirmations and estimates.
• Cal.com (United States): books fit calls.
• Google (United States): our email inbox.
• Skydo (India) and Wise (United Kingdom): invoices and payments.

We work from India, and these companies are based in the countries shown, so your information may be handled outside the country where you live. Where UK or EU law requires safeguards for these transfers, we rely on those in our processors' data processing terms, such as standard contractual clauses.

We keep inquiries, bookings, estimate requests and corrections for up to 24 months after our last contact with you, then delete them, unless you become a client. We keep client records while we work together, and invoicing and accounting records for as long as tax law requires.

The site itself stores nothing from the forms: each submission goes straight to the services above. Analytics keep no personal information.

You can ask us for a copy of your information, and ask us to correct it, delete it, limit how we use it, or give it to you in a portable format. You can object at any time to our follow-up emails and to analytics. Write to us at the address below, and we will reply within one month.

If you are unhappy with our answer, you can complain to the data protection authority where you live or work, such as the Information Commissioner's Office in the UK.

We count visits with Plausible Analytics, which sets no cookies and builds no profile of you. To tell visitors apart within a day, our server passes your IP address and your browser's user agent to Plausible, which turns them into an identifier that changes every 24 hours and stores neither. We see only totals: pages viewed, where visits come from and which buttons were clicked.

We rely on our legitimate interest in improving the site. To object, turn off the switch below, and this browser sends no analytics.